![]() Problem child (or question mark), one with low market share and high growth potential.Dog, one with a low market share and low growth.Cash cow, a product or business with high market share and low market growth.Star, one having high growth and growing market share, but not as high a share and therefore not as cash generative as a cash cow. ![]() These are the main categories with their famous labels for each dimension of the matrix. In the Boston matrix products are classified according to their ability to either generate or to consume cash. This technique became a staple of market strategies in the 1980s. Market share is measured relative to the product's largest competitor. It is focused on the cash flows generated by products' and businesses' portfolios as a result of relative market share and growth. ![]() A model developed by the consultancy of the same name in the 1970s. ![]()
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